PRIVACY POLICY

Last Updated: January 12, 2026

APELT Studios Pvt. Ltd. (operating as Playing Human Studio, "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you play Premier Cricket Go ("the Game").

Please read this Privacy Policy carefully. By downloading, installing, or using the Game, you consent to the collection and use of your information as described herein.

Grievance Officer (India)

Name: Tushar
Designation: Founder & Director
Email: gmail@playinghuman.studio
Company: APELT Studios Pvt. Ltd.
Response Time: Within 7 days (as per DPDP Rules, 2025)

1. Data We Collect

We collect the following categories of data to provide and improve the Game:

1.1 Data Collected Automatically

When you use the Game, we automatically collect:

Category Data Types Purpose
Device Identifiers Advertising ID (GAID/IDFA), Device ID, Installation ID Analytics, Advertising, Attribution
Device Information Model, OS version, screen resolution, language, time zone, carrier, battery life Game optimization, Compatibility
Network Information IP address, network type (WiFi/Mobile), connection status Security, Geolocation, Service delivery
Gameplay Data Progress, scores, achievements, session duration, levels attempted, in-game actions Game functionality, Analytics, Personalization
Transaction Data Purchase history, items bought, timestamps (payment details handled by platform) Order fulfillment, Analytics
Diagnostics Crash logs, performance data, loading times, framerate, latency Stability, Bug fixes
Location Approximate location derived from IP address (country/city level only) Localization, Advertising, Compliance

1.2 Data You Provide Directly

If you choose to create an account or contact us:

1.3 Data from Third Parties

We may receive data about you from:

2. Third-Party Partners

We work with trusted third-party partners who may collect data through the Game. Each partner operates under their own privacy policy:

2.1 Advertising Partners

Partner Purpose Data Collected Privacy Policy
Google AdMob Display advertisements, ad measurement Device ID, IP, ad interactions, usage data View Policy
Meta Audience Network Display advertisements, ad measurement Device ID, IP, ad interactions, usage data View Policy

Note: We may add additional advertising partners in the future. This policy will be updated accordingly.

2.2 Analytics Partners

Partner Purpose Data Collected Privacy Policy
Firebase Analytics Usage analytics, app performance Events, device info, session data View Policy
Firebase Crashlytics Crash reporting, stability monitoring Crash logs, device state, stack traces View Policy
ByteBrew Game analytics, monetization tracking Events, IAP data, session metrics View Policy

2.3 Attribution Partners

Partner Purpose Data Collected Privacy Policy
Tenjin Install attribution, marketing measurement Device ID, IP, install timestamp, campaign data View Policy

2.4 Platform Services

Partner Purpose Privacy Policy
Google Play Services Authentication, achievements, cloud saves, payments View Policy
Apple Game Center Authentication, achievements, leaderboards View Policy

3. Why We Collect Your Data

We process your personal data for the following purposes:

Purpose Description Data Used
Game Operations Provide core gameplay, process purchases, save progress, deliver features Gameplay data, device info, account info
Personalization Customize game experience, adjust difficulty, recommend content Gameplay patterns, preferences
Advertising Display ads to support free gameplay; personalized ads with consent Device ID, usage data, interests (with consent)
Analytics Understand usage patterns, improve game, fix issues Events, session data, device info
Marketing Measurement Measure advertising campaign effectiveness Attribution data, device ID
Security & Integrity Detect cheating, prevent fraud, protect against unauthorized access Device info, IP, behavioral patterns
Customer Support Respond to inquiries, resolve issues, process requests Contact info, correspondence, account data
Legal Compliance Comply with applicable laws, respond to legal requests As required by law

Depending on your location, we process your data based on the following legal grounds:

Processing Activity Legal Basis (GDPR) Legal Basis (India DPDPA)
Game functionality, purchases Contract (Art. 6(1)(b)) Legitimate Use
Personalized advertising Consent (Art. 6(1)(a)) Consent
Analytics and improvement Legitimate Interest (Art. 6(1)(f)) Legitimate Use
Security and fraud prevention Legitimate Interest (Art. 6(1)(f)) Legitimate Use
Legal compliance Legal Obligation (Art. 6(1)(c)) Legal Obligation

5. Who We Share Data With

We may share your data with the following categories of recipients:

5.1 Service Providers

5.2 Payment Processors

Google Play and Apple App Store handle all payment processing. We do not receive or store your payment card details.

5.3 Other Players

If you use social features (leaderboards, achievements), your player name and scores may be visible to other players.

5.4 Legal and Safety

5.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.

We do not sell your personal data to data brokers or unrelated third parties for their independent use.

6. Data Storage and Location

Your personal data is stored and processed on secure servers located in:

Data Type Primary Storage Location Provider
Game Progress & Analytics United States Google Cloud (Firebase)
Crash Reports United States Google Cloud (Crashlytics)
Attribution Data United States AWS (Tenjin)
Advertising Data United States, EU Google, Meta

We implement appropriate technical and organizational measures to protect your data regardless of where it is stored.

7. International Data Transfers

Your data may be transferred to and processed in countries outside your residence. We protect international transfers using:

For users in India, we comply with any data localization requirements as may be prescribed by the government under Section 16 of the DPDP Act.

8. Data Retention

We retain your data for the periods specified below, unless a longer retention period is required by law:

Data Type Retention Period Reason
Game progress (linked account) While account is active + 90 days Service provision
Game progress (guest) Until app uninstall or data clear Local storage only
Inactive accounts Deleted after 180 days of inactivity Data minimization
Analytics data 26 months Trend analysis
Crash logs 90 days Bug fixing
Purchase records 7 years Legal/tax requirements
Advertising identifiers 30-90 days Per partner policies
Support correspondence 3 years Service quality

After the retention period, data is deleted or anonymized so it can no longer be associated with you.

9. Your Rights and Choices

Depending on your location, you have the following rights regarding your personal data:

Right Description Availability
Access Request a copy of your personal data All users
Deletion Request deletion of your personal data All users
Correction Request correction of inaccurate data All users
Opt-Out of Ads Disable personalized advertising All users
Withdraw Consent Withdraw consent for data processing All users
Portability Receive your data in machine-readable format EU, Brazil, India
Restrict Processing Limit how we use your data EU, UK
Object Object to processing based on legitimate interests EU, UK
Do Not Sell/Share Opt-out of sale or sharing for advertising California, US States
Nominate Representative Designate someone to exercise rights on your behalf India

How to Exercise Your Rights

Response Time:

We do not charge a fee for exercising your rights, unless requests are manifestly unfounded or excessive.

10. Children's Privacy

Premier Cricket Go is rated Teen (13+). We do not knowingly collect personal information from children under 13.

10.1 Age Restrictions

10.2 India: Special Protections for Minors (Under 18)

In compliance with the Digital Personal Data Protection Act, 2023:

10.3 Parental Controls

Parents can:

10.4 Reporting Underage Users

If you believe a child under 13 has provided us with personal information, please contact us immediately at gmail@playinghuman.studio. We will promptly delete such information.

11. Advertising and Opt-Out

We display advertisements to support the free version of the Game.

11.1 Types of Advertisements

11.2 How Personalized Advertising Works

Our advertising partners may collect and use:

This data may be combined with information collected from other apps and websites to build interest profiles and deliver relevant advertisements.

11.3 How to Opt-Out

iOS:

Android:

In-App (when available):

Note: If you opt out, you will still see advertisements, but they will not be personalized to your interests.

11.4 Industry Opt-Out Programs

12. Cookies and Tracking Technologies

We and our partners use the following tracking technologies:

Technology Purpose Control
Device Identifiers Attribution, analytics, advertising Device settings, opt-out
SDKs (Software Development Kits) Enable third-party services Opt-out mechanisms
Local Storage Save game progress, preferences Clear app data
Analytics Events Track in-game actions for improvement Analytics opt-out

13. Security Measures

We implement appropriate technical and organizational measures to protect your personal data:

Technical Measures

Organizational Measures

No system is 100% secure. While we take reasonable measures to protect your information, we cannot guarantee absolute security. Please protect your account credentials and report any suspicious activity immediately.

14. Account Deletion

You can delete your account and associated data through:

In-App Deletion

  1. Open Premier Cricket Go
  2. Go to Settings
  3. Select "Account" or "Privacy"
  4. Choose "Delete Account"
  5. Confirm deletion

Email Request

Send an email to gmail@playinghuman.studio with:

What Gets Deleted

What May Be Retained

Processing Time: Deletion requests are processed within 30 days.

15. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes:

Your continued use of the Game after changes constitutes acceptance of the updated policy. We encourage you to review this policy periodically.

Additional Information for India (DPDPA 2023)

This section applies to users in India and supplements the information in this Privacy Policy in accordance with the Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025.

Grievance Redressal Mechanism

Grievance Officer: Tushar
Designation: Founder & Director
Email: gmail@playinghuman.studio
Company: APELT Studios Pvt. Ltd.
Response Time: Within 7 days of receipt

If you are not satisfied with our response, you may escalate your complaint to the Data Protection Board of India.

Your Rights Under DPDPA

Consent Requirements

Under DPDPA, we obtain your consent for processing personal data through:

Processing of Children's Data (Under 18)

Data Localization

We comply with any data localization requirements as may be notified by the Central Government under Section 16 of the DPDP Act. Currently, your data may be processed in servers located outside India with appropriate safeguards.

Penalties

We acknowledge that violations of the DPDPA may result in penalties up to ₹250 crore as determined by the Data Protection Board of India.

Additional Information for EU/UK Residents (GDPR)

Data Controller

APELT Studios Pvt. Ltd. is the data controller for your personal data.

Legal Basis for Processing

Processing Legal Basis
Personalized advertising Consent (Article 6(1)(a)) - You can withdraw anytime
Game functionality, purchases Contract (Article 6(1)(b))
Analytics, security Legitimate Interest (Article 6(1)(f))
Legal compliance Legal Obligation (Article 6(1)(c))

Your Additional Rights

Data Protection Authorities

You may contact your local supervisory authority:

International Transfers

Data transferred outside the EU/EEA is protected by Standard Contractual Clauses (SCCs) approved by the European Commission.

Additional Information for California Residents (CCPA/CPRA)

Your CCPA/CPRA Rights

Categories of Personal Information Collected

Category Examples Collected Shared for Ads
Identifiers Device ID, IP address, advertising ID Yes Yes
Commercial Information Purchase history, transaction records Yes No
Internet Activity Gameplay data, app interactions Yes Yes
Geolocation Approximate location from IP Yes Yes
Inferences Preferences, characteristics Yes Yes

Do Not Sell or Share My Personal Information

Under CCPA, "sale" includes sharing data with advertising partners for targeted advertising. To opt out:

Global Privacy Control (GPC)

We honor Global Privacy Control (GPC) signals. If your browser or device sends a GPC signal, we will treat it as a valid opt-out request.

Authorized Agents

You may designate an authorized agent to submit requests on your behalf with proper written authorization.

Financial Incentives

We do not offer financial incentives for the collection of personal information.

Additional Information for Brazil Residents (LGPD)

Data Controller (Controlador)

APELT Studios Pvt. Ltd.
Email: gmail@playinghuman.studio

Your LGPD Rights

Legal Basis for Processing

We process your data based on: consent, contract performance, legitimate interests, and legal obligations as defined in Articles 7 and 11 of the LGPD.

International Transfers

Data transferred outside Brazil is protected by appropriate safeguards in compliance with LGPD requirements.

Additional Information for South Korea Residents (PIPA)

Consent

By using the Game in South Korea, you consent to the collection and use of your personal information as described in this policy.

Your Rights Under PIPA

Data Retention and Destruction

We destroy personal information without delay when the purpose of collection has been achieved, in accordance with PIPA requirements.

Contact

For privacy inquiries from South Korea: gmail@playinghuman.studio

Contact Us

General Privacy Inquiries

Email: gmail@playinghuman.studio

Company Information

APELT Studios Pvt. Ltd.
Operating as Playing Human Studio
India

Grievance Officer (India DPDPA)

Name: Tushar
Designation: Founder & Director
Email: gmail@playinghuman.studio
Response Time: Within 7 days

Data Subject Requests

For access, deletion, correction, or other privacy requests:
Email: gmail@playinghuman.studio
Subject Line: "Privacy Request - [Your Request Type]"